{"title":"Audiences as Medium: Motivations and Emotions in News Sharing","authors":"Alberto Dafonte-Gómez","doi":"10.31235/osf.io/ux2hk","DOIUrl":null,"url":null,"abstract":"Although social media is still not the mainstream option to disseminate news for the population as a whole, social media usage for this purpose increases every year. In particular, it has become widespread among young people, and it is expected to be of paramount importance in the future. This practice alters the way news is distributed and consumed, and it directly affects the media’s business model. Understanding this phenomenon is crucial to ensure the media’s financial feasibility. This article uses the uses and gratifications theory to present what we know so far about the motivations behind why users share news on social media, with special reference to the role of emotion in the process.","PeriodicalId":51388,"journal":{"name":"International Journal of Communication","volume":"41 1","pages":"20"},"PeriodicalIF":1.9000,"publicationDate":"2018-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"28","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Communication","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.31235/osf.io/ux2hk","RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 28
Abstract
Although social media is still not the mainstream option to disseminate news for the population as a whole, social media usage for this purpose increases every year. In particular, it has become widespread among young people, and it is expected to be of paramount importance in the future. This practice alters the way news is distributed and consumed, and it directly affects the media’s business model. Understanding this phenomenon is crucial to ensure the media’s financial feasibility. This article uses the uses and gratifications theory to present what we know so far about the motivations behind why users share news on social media, with special reference to the role of emotion in the process.
期刊介绍：
The International Journal of Communication is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. The International Journal of Communication is an interdisciplinary journal that, while centered in communication, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is communication study. We are interested in scholarship that crosses disciplinary lines and speaks to readers from a range of theoretical and methodological perspectives. In other words, the International Journal of Communication will be a forum for scholars when they address the wider audiences of our many sub-fields and specialties, rather than the location for the narrower conversations more appropriately conducted within more specialized journals. USC Annenberg Press USC Annenberg Press is committed to excellence in communication scholarship, journalism, media research, and application. To advance this goal, we edit and publish prominent scholarly publications that are both innovative and influential, and that chart new courses in their respective fields of study. Annenberg Press is among the first to deliver journal content online free of charge, and devoted to the wide dissemination of its content. Annenberg Press continues to offer scholars and readers a forum that meets the highest standards of peer review and engages established and emerging scholars from anywhere in the world.
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