Theory of repeat purchase behavior (TRPB): a case of green hotel visitors of Bangladesh

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Tourism Cities Pub Date : 2023-05-30 DOI:10.1108/ijtc-09-2022-0224

A. Hasan

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Abstract

Purpose This study aims to explore customers’ green hotel revisit behaviors, proposing the theory of repeat purchase behavior. Design/methodology/approach An empirical study is conducted through a questionnaire survey method, using personal interview survey approach in Bangladesh. In all, 401 usable data is collected from participants who have visited green hotels before. The following data are analyzed through partial least squares structural equation modeling (PLS-SEM) using Smart PLS 3.3.3. Findings Results of the study have raveled that habitual attachment and emotional attachment are significantly related to green hotel revisit intentions (behavioral intention) and revisiting a green hotel (actual behavior). The result also has uncovered that green hotel revisit intentions significantly impacted revisiting a green hotel. Moreover, the study results exert that green hotel revisit intentions partially mediate the relationship between habitual attachments, emotional attachment, and revisiting a green hotel. Originality/value The current study enriches green hospitality literature by uncovering the integrated effects of habitual attachment and emotional attachment on customers’ revisit intentions and behaviors in the green hotels’ context.

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重复购买行为理论(TRPB):以孟加拉国绿色酒店游客为例

目的本研究旨在探讨顾客的绿色酒店重访行为，提出重复购买行为理论。设计/方法/方法通过问卷调查方法，在孟加拉国使用个人访谈调查方法进行实证研究。总共从之前去过绿色酒店的参与者那里收集了401个可用数据。使用Smart PLS 3.3.3软件，通过偏最小二乘结构方程模型(PLS- sem)对以下数据进行分析。研究结果表明，习惯依恋和情感依恋与绿色酒店重访意向(行为意向)和绿色酒店重访意向(实际行为)显著相关。结果还发现，绿色酒店重访意向显著影响绿色酒店的重访。此外，研究结果表明，绿色酒店重访意向部分中介了习惯依恋、情感依恋与绿色酒店重访之间的关系。本研究通过揭示习惯依恋和情感依恋对绿色酒店情境下顾客重访意图和行为的综合影响，丰富了绿色酒店文献。

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来源期刊

International Journal of Tourism Cities HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

5.90

自引率

11.50%

发文量

期刊介绍： A peer-reviewed journal, the International Journal of Tourism Cities provides an international forum for the critical study of urban tourism and tourism cities. The journal aims to be inter-disciplinary in its appreciation of tourism cities and tourism in urban areas, and welcomes original, theoretically-informed articles from those involved in the planning, management or marketing of tourism in city destination or places adjoining urban areas. Urban tourism and travel cover many disciplines and impinge on numerous aspects of daily life within cities. Moreover, they play a key role in domestic and international tourism in most countries, and cities often function as key travel gateways and tourism destinations. The International Journal of Tourism Cities contents include primary research articles, expert discussions on current urban tourism issues, and tourism city case studies. Articles are selected that are relevant to both academics and practitioners. The journal particularly encourages contributions on contemporary topics and issues in urban tourism including smart cities and tourism, environmental impact and sustainable tourism development in cities, citizen and stakeholder involvement in tourism, city destination governance, and the development of policies and standards for city tourism development. The International Journal of Tourism Cities has four distinct purposes: To encourage greater research and scholarship related to tourism in urban settings. To stimulate more interdisciplinary research on tourism in cities, particularly the integration of tourism and urban studies theories and principles. To generate more research studies on tourism at the edge of cities, where urban and rural areas converge. To create more literature on best practices in city tourism worldwide through in-depth analyses and the production of exemplary case studies.