Z. Fatima, Mohd Abdul Moid Siddiqui, Rahela Farooqi
{"title":"Determinants of Green Consumer Behaviour among Indian Consumers: An ISM Approach","authors":"Z. Fatima, Mohd Abdul Moid Siddiqui, Rahela Farooqi","doi":"10.1177/09722629221131100","DOIUrl":null,"url":null,"abstract":"The dynamic changes in the environment and the global market scenario, has also changed the way consumers approach a product. In the recent past, it has been observed that consumers are getting more inclined towards green purchases. This has resulted in the emergence of a new field of research called ‘green consumerism’ or green consumer behaviour. Many researchers have highlighted the reasons, patterns, barriers and enablers of green consumer behaviour. With the help of previous literature and expert opinions, 11 key determinants of green consumer behaviour have been identified operating in the Indian market. Interpretive structural modelling (ISM) has been used to develop a framework to show the interrelationship among the identified determinants and how it affects the customer’s green purchase behaviour.","PeriodicalId":44860,"journal":{"name":"Vision-The Journal of Business Perspective","volume":"65 1 1","pages":""},"PeriodicalIF":3.0000,"publicationDate":"2022-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Vision-The Journal of Business Perspective","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/09722629221131100","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
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Abstract
The dynamic changes in the environment and the global market scenario, has also changed the way consumers approach a product. In the recent past, it has been observed that consumers are getting more inclined towards green purchases. This has resulted in the emergence of a new field of research called ‘green consumerism’ or green consumer behaviour. Many researchers have highlighted the reasons, patterns, barriers and enablers of green consumer behaviour. With the help of previous literature and expert opinions, 11 key determinants of green consumer behaviour have been identified operating in the Indian market. Interpretive structural modelling (ISM) has been used to develop a framework to show the interrelationship among the identified determinants and how it affects the customer’s green purchase behaviour.
期刊介绍：
Vision-The Journal of Business Perspective is a quarterly peer-reviewed journal of the Management Development Institute, Gurgaon, India published by SAGE Publications. This journal contains papers in all functional areas of management, including economic and business environment. The journal is premised on creating influence on the academic as well as corporate thinkers. Vision-The Journal of Business Perspective is published in March, June, September and December every year. Its targeted readers are researchers, academics involved in research, and corporates with excellent professional backgrounds from India and other parts of the globe. Its contents have been often used as supportive course materials by the academics and corporate professionals. The journal has been providing opportunity for discussion and exchange of ideas across the widest spectrum of scholarly opinions to promote theoretical, empirical and comparative research on problems confronting the business world. Most of the contributors to this journal range from the outstanding and the well published to the upcoming young academics and corporate functionaries. The journal publishes theoretical as well as applied research works.
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