Satisfaction, organizational commitment and future action in charity sport event volunteers

Q3 Economics, Econometrics and Finance International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2016-08-01 DOI:10.1002/NVSM.1552
M. K. Hyde, J. Dunn, Natalie Wust, C. Bax, S. Chambers
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引用次数: 24

Abstract

Charity sport events (CSEs) are a key revenue source for nonprofit organizations (NPOs) with large numbers of volunteers needed for success and cost-effectiveness. This study explored determinants of CSE volunteers' satisfaction, organizational commitment and intended future actions (CSE, other NPO activity/event volunteering, donating money). Relay for Life volunteers (N=290) from one Australian state completed a cross-sectional survey. Significant pathways were found from socializing/enjoyment (β=0.17), fighting cancer (β=0.29), financial support (β=0.21) motives and social norm (β=0.23) to satisfaction; 52% variance was explained. Age (β=-0.09), survivorship (β=0.09), region (β=0.07), fundraising goal (β=0.08), advocacy (β=0.15), financial support (β=0.25), social/enjoyment (β=0.23) motives, social norm (β=0.23) and satisfaction (β=0.21) were linked with commitment; 63% variance was explained. Paths between satisfaction, commitment and intended future actions (CSE, NPO activity/event volunteering) were significant (βs=0.17-0.43). Future targets to increase CSE volunteer satisfaction and commitment involve similar (social/enjoyment) and diverse (action-oriented) motives, with satisfaction and commitment key contributors to future actions supporting NPOs.
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慈善体育赛事志愿者满意度、组织承诺与未来行动
慈善体育赛事是非营利组织(NPOs)的主要收入来源,这些组织需要大量的志愿者来获得成功和成本效益。本研究探讨了CSE志愿者满意度、组织承诺和预期未来行动(CSE、其他非营利组织活动/事件志愿服务、捐款)的决定因素。来自澳大利亚一个州的“生命接力”志愿者(N=290)完成了一项横断面调查。从社交/享受(β=0.17)、抗癌(β=0.29)、经济支持(β=0.21)动机和社会规范(β=0.23)到满意度有显著的通路;52%的方差被解释。年龄(β=-0.09)、生存(β=0.09)、地域(β=0.07)、筹资目标(β=0.08)、倡导(β=0.15)、经济支持(β=0.25)、社会/享受(β=0.23)动机、社会规范(β=0.23)和满意度(β=0.21)与承诺相关;63%的方差得到了解释。满意度、承诺与预期未来行动(CSE、NPO活动/事件志愿服务)之间的路径显著(βs=0.17-0.43)。未来提高CSE志愿者满意度和承诺的目标涉及类似的(社会/享受)和多样化的(行动导向)动机,满意度和承诺是未来支持非营利组织行动的关键因素。
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来源期刊
CiteScore
1.60
自引率
0.00%
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0
期刊介绍: International Journal of Nonprofit and Voluntary Sector Marketing provides an international forum for peer-reviewed papers and case studies on the latest techniques, thinking and best practice in marketing for the not-for-profit sector. Its objective is to provide a forum for the publication of refereed papers and practice notes which are of direct relevance to the practitioner while meeting the highest standards of intellectual rigour. In so doing, the Journal seeks to encourage communication and the sharing of expertise between all those concerned with nonprofit marketing, including those who are involved with fundraising and marketing, public relations, advertising and communications, IT and database management, academics and consultants to the sector. The main sectors covered by International Journal of Nonprofit and Voluntary Sector Marketing are: Goods and services marketing, Fundraising, Advertising and promotion, Branding and positioning, Campaigns and lobbying, Ethics and fundraising, Information technology and database management, Sponsorship, Public relations, Events management.
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