M. K. Hyde, J. Dunn, Natalie Wust, C. Bax, S. Chambers
{"title":"Satisfaction, organizational commitment and future action in charity sport event volunteers","authors":"M. K. Hyde, J. Dunn, Natalie Wust, C. Bax, S. Chambers","doi":"10.1002/NVSM.1552","DOIUrl":null,"url":null,"abstract":"Charity sport events (CSEs) are a key revenue source for nonprofit organizations (NPOs) with large numbers of volunteers needed for success and cost-effectiveness. This study explored determinants of CSE volunteers' satisfaction, organizational commitment and intended future actions (CSE, other NPO activity/event volunteering, donating money). Relay for Life volunteers (N=290) from one Australian state completed a cross-sectional survey. Significant pathways were found from socializing/enjoyment (β=0.17), fighting cancer (β=0.29), financial support (β=0.21) motives and social norm (β=0.23) to satisfaction; 52% variance was explained. Age (β=-0.09), survivorship (β=0.09), region (β=0.07), fundraising goal (β=0.08), advocacy (β=0.15), financial support (β=0.25), social/enjoyment (β=0.23) motives, social norm (β=0.23) and satisfaction (β=0.21) were linked with commitment; 63% variance was explained. Paths between satisfaction, commitment and intended future actions (CSE, NPO activity/event volunteering) were significant (βs=0.17-0.43). Future targets to increase CSE volunteer satisfaction and commitment involve similar (social/enjoyment) and diverse (action-oriented) motives, with satisfaction and commitment key contributors to future actions supporting NPOs.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"13 1","pages":"148-167"},"PeriodicalIF":0.0000,"publicationDate":"2016-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"24","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Nonprofit and Voluntary Sector Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1002/NVSM.1552","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Economics, Econometrics and Finance","Score":null,"Total":0}
引用次数: 24
Abstract
Charity sport events (CSEs) are a key revenue source for nonprofit organizations (NPOs) with large numbers of volunteers needed for success and cost-effectiveness. This study explored determinants of CSE volunteers' satisfaction, organizational commitment and intended future actions (CSE, other NPO activity/event volunteering, donating money). Relay for Life volunteers (N=290) from one Australian state completed a cross-sectional survey. Significant pathways were found from socializing/enjoyment (β=0.17), fighting cancer (β=0.29), financial support (β=0.21) motives and social norm (β=0.23) to satisfaction; 52% variance was explained. Age (β=-0.09), survivorship (β=0.09), region (β=0.07), fundraising goal (β=0.08), advocacy (β=0.15), financial support (β=0.25), social/enjoyment (β=0.23) motives, social norm (β=0.23) and satisfaction (β=0.21) were linked with commitment; 63% variance was explained. Paths between satisfaction, commitment and intended future actions (CSE, NPO activity/event volunteering) were significant (βs=0.17-0.43). Future targets to increase CSE volunteer satisfaction and commitment involve similar (social/enjoyment) and diverse (action-oriented) motives, with satisfaction and commitment key contributors to future actions supporting NPOs.
期刊介绍:
International Journal of Nonprofit and Voluntary Sector Marketing provides an international forum for peer-reviewed papers and case studies on the latest techniques, thinking and best practice in marketing for the not-for-profit sector. Its objective is to provide a forum for the publication of refereed papers and practice notes which are of direct relevance to the practitioner while meeting the highest standards of intellectual rigour. In so doing, the Journal seeks to encourage communication and the sharing of expertise between all those concerned with nonprofit marketing, including those who are involved with fundraising and marketing, public relations, advertising and communications, IT and database management, academics and consultants to the sector. The main sectors covered by International Journal of Nonprofit and Voluntary Sector Marketing are: Goods and services marketing, Fundraising, Advertising and promotion, Branding and positioning, Campaigns and lobbying, Ethics and fundraising, Information technology and database management, Sponsorship, Public relations, Events management.