{"title":"The Impact of Price Bundling on the Evaluation of Bundled Products: Does It Matter How You Frame It?","authors":"Anjulie Hähnchen, Bernhard Baumgartner","doi":"10.1007/s41464-020-00082-2","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":43001,"journal":{"name":"SCHMALENBACH BUSINESS REVIEW","volume":"33 1","pages":"39-63"},"PeriodicalIF":2.2000,"publicationDate":"2020-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"SCHMALENBACH BUSINESS REVIEW","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/s41464-020-00082-2","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}