The Impact of Digital Marketing Communication on Consumer Purchase Decision Among Youths in Cameroon

Abstract

Digital marketing has become one of the most commonly used phrases these days. Although it's easily used in a sentence, quite often, it is not defined accurately. For some, it's a synonym for "Internet Marketing," while others describe it as marketing using electronic devices. Business conditions have changed due to the growth of digital media, and today's commercial market is undervalued. The world's digital era is at a turning point. All companies' goods benefit from the use of digital platforms to increase revenue. Companies can quickly accept more customers, especially youths, and customers have various options when making buying decisions.