That vision thing

F. Marchak, Shannon Ford
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引用次数: 90

Abstract

As a quarter of the new year passes, one's thoughts naturally will, on occasion, turn to a review of those pesky New Year's Resolutions: how many of them, born by the allure of a clean slate, are still being fol-lowed? One of the most common resolutions, after the standard pledge to reduce food, alcohol, and nicotine consumption , seems to be the vow to lead a more organized and purposeful life. The inviting structure of a blank, new calendar stimulates the urge to finally get a grip and to start doing things "right." In true capitalistic fashion , striving to profit from every conceivable need, planning has become a commodity. Numerous "systems" propose to help individuals better manage their time and thus their aspirations. Countless books cover topics ranging from organization to daily meditation as a means of achieving lifetime goals. Industry has business plans; academia has charters. Across all these approaches, a key concept appears: the mission statement, a vision, some declaration of intentions and direction. The concept has been both lauded and mocked. While Fortune 500 CEOs credit their success to a clear vision of what the company should be and where it should go, web page critics devote entire sections of their books to dissuading designers from inflicting a company's detailed, karmic, political, and worst of all obvious mission statement ("We aspire to be the best !") onto the rest of society (Flanders and Wil-lis, 1998). What it seems to come down to is this: having a clear statement of purpose can't guarantee success, but it can greatly leverage your efforts so that whatever activities you engage in, they bring you closer to where you truly want to be. While it's possible to survive in a making-it-up-as-you-go mode, definite goals can serve as an ultimate arbitrator, guiding difficult decisions regarding which options to take and which avenues to follow. Rather than following the path of least resistance, which has been defined by someone else, you get to set the agenda. However, vision alone is not a panacea. Developing a vision and following through on it are two different tasks, requiring greatly different levels of effort to enact. Enacting your vision (or even figuring out how to enact it), can make New Year's resolutions look easy in comparison. At the same time, a vision needs to be seen as a set of guidelines, rather than mandates, so that …
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关于视觉的问题
随着新年过去了四分之一,人们的思绪自然会时不时地转向回顾那些烦人的新年决心:这些决心中有多少是在清白的诱惑下诞生的,现在还在执行呢?在减少食物、酒精和尼古丁摄入量的标准承诺之后,最常见的决心之一似乎是发誓过一种更有条理、更有目的的生活。空白的新日历吸引人的结构激发了最终控制局面并开始做“正确”事情的冲动。在真正的资本主义风格中,努力从每一个可以想象到的需求中获利,计划已经成为一种商品。许多“系统”建议帮助个人更好地管理他们的时间,从而实现他们的愿望。无数的书涵盖了从组织到日常冥想的主题,作为实现一生目标的手段。工业有商业计划;学术界有章程。在所有这些方法中,出现了一个关键概念:使命声明、愿景、意图和方向的某种声明。这个概念既受到赞扬,也受到嘲笑。当《财富》500强的ceo们把他们的成功归功于他们对公司应该是什么以及公司应该往哪里发展的清晰愿景时,网页评论家们却用他们书中的整个章节来劝阻设计师不要把公司的详细、因果、政治和最明显的使命宣言(“我们渴望成为最好的!”)强加给社会其他部分(Flanders and will -lis, 1998)。这似乎可以归结为:有一个明确的目标声明并不能保证成功,但它可以极大地影响你的努力,这样无论你从事什么活动,它们都会让你更接近你真正想要的地方。虽然在随遇而终的模式中生存是可能的,但明确的目标可以作为最终的仲裁者,指导艰难的决定,决定采取哪些选择,遵循哪些途径。而不是遵循阻力最小的路径,这是由别人定义的,你可以设定议程。然而,光有远见并不是万灵药。制定愿景和贯彻愿景是两种不同的任务,需要付出不同程度的努力来实现。相比之下,实现你的愿景(甚至弄清楚如何实现它)会让新年决心看起来更容易。与此同时,愿景需要被视为一套指导方针,而不是命令,这样……
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