PANDA as a Startup-Orientated Cooperative Innovation Strategy for the Chemical and Pharmaceutical Industry

Abstract

Generating innovations is one of the key success factors of companies and organizations. To constantly create new innovations, an effective innovation strategy must be implemented by companies. Therefore, a variation of different strategic frameworks has been formulated. One framework which combines the idea of Open Innovation with startup-based interaction is the startup-orientated cooperative innovation (SOCI) strategy. The PANDA initiative of Fresenius University of Applied Science can be characterized as a coupled process of the SOCI framework. This paper presents the results of a survey, analyzing the impact of PANDA on the innovation strategies of the chemical and pharmaceutical industry based on the innovation attributes defined by the Oslo Manual 2018. The survey was used to compare 12 PANDA project evaluations implementing by European chemical and pharmaceutical companies. The main results of this study show that PANDA represents an effective tool to foster early-stage innovation development and indicates general effectiveness of SOCI strategies for chemical and pharmaceutical companies.