Understanding shareholder satisfaction and retention in csa incentive programs

Abstract

Innovations in Community Supported Agriculture (CSA) have intensified during the COVID-19 pandemic, including the use of employer voucher programs With many first-time shareholders trying the CSA model, evaluating shareholder satisfaction may help improve retention rates We evaluate a dataset of new and experienced shareholders enrolled in a pilot CSA voucher program to determine what variables impact their decisions to join or recommend CSA We find that increased levels of shareholder engagement during the CSA season and certain shareholder motivations for initially joining a CSA are associated with increased satisfaction and likelihood of joining a CSA in the future © 2020, Food Distribution Research Society All rights reserved