Unburnt building materials in the trend of sustainable development - Situation and solutions in the Mekong Delta, Vietnam

Truong Thi Hoang Oanh, Duong Ngoc Thanh, Truong Thi Be Hai
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Abstract

The purpose of this article is to assess the current situation of production and consumption of Unburnt Building Materials (UBMs) in the Mekong Delta, thereby proposing solutions to promote the consumption of UBMs in the Mekong Delta in the coming time. Research results from the survey of producers and customers organized as well as discussions with local officials show that the whole Mekong Delta has more than 120 producers consuming through 02 main channels. Sales channels that direct customers are construction contractors - organizational customers (accounting for 90%) and through construction material trading companies (about 10%). In general, both the production and consumption of UBMs in the Mekong Delta face difficulties. Limited production capacity, limited capacity of UBMs, and low consumer confidence in UBM products are typical difficulties. Planning for the development of UBMs, organizing production to improve the innovation capacity of manufacturers and construction contractors, strengthening the link between manufacturers and UBMs consuming partners, promoting product branding products, enhancing sales promotion innovation activities, etc. are the main solutions to promote this industry to develop more in the Mekong Delta in the coming time.
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可持续发展趋势下的未燃烧建筑材料——越南湄公河三角洲的现状与解决方案
本文的目的是评估湄公河三角洲未燃建筑材料(ubm)的生产和消费现状,从而提出在未来一段时间内促进湄公河三角洲未燃建筑材料消费的解决方案。对生产者和消费者组织的调查以及与当地官员的讨论的研究结果表明,整个湄公河三角洲有120多个生产者通过02个主要渠道进行消费。销售渠道直接客户是建筑承包商-组织客户(占90%)和通过建材贸易公司(约10%)。总的来说,湄公河三角洲地区的ubm生产和消费都面临困难。生产能力有限,UBM的产能有限,消费者对UBM产品的信心不高是典型的困难。规划好ubm的发展,组织生产提高制造商和施工承包商的创新能力,加强制造商和ubm消费伙伴之间的联系,推广产品品牌化产品,加强促销创新活动等是促进该行业未来在湄公河三角洲发展的主要解决方案。
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