Acceptance of Wireless Internet via Mobile Technology in China

Abstract

This study explores factors significantly impact the acceptance of Wireless Internet via Mobile Technology (WIMT) in China. The results indicate that the acceptance of WIMT is related with factors of: perceived usefulness, perceived ease of use, social influences, wireless trust environment, and facilitating conditions. Factors of perceived usefulness and ease of use are directed by system complexity. This study provides diagnostic insight into how different factors influence user intention to accept WIMT and thus helps business build solid strategy to prompt WIMT and m-commerce in China.