Data analytics management capability and strategies for interorganisational collaborations: a survey research

Abstract

ABSTRACT Drawing on the dynamic capabilities perspective, we propose a research model that explains how data analytics management capability (DAMC) impacts interorganisational collaboration and business performance. Our model incorporates DA strategy as a moderator of the relationship between DAMC and collaboration. We test our model with a survey of 508 practitioners. Our findings suggest that while the DA innovator strategy fosters collaboration, it does not improve performance. In contrast, a more conservative DA strategy leads to higher strategic and operational performance. Our work highlights how leveraging DAMC facilitates effective interorganisational collaborations.