On Translation and Dissemination Mode of Chinese Original COVID-19 Picture Books in the Era of Digital Globalization

IF 0.3 0 LANGUAGE & LINGUISTICS Baltic Journal of English Language Literature and Culture Pub Date : 2021-04-01 DOI:10.11648/J.ELLC.20210601.13

Shi Ying

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Abstract

In the era of digital globalization, multimedia technology is changing children's reading habits and accelerating the pace of translation and publication of picture books. Since the COVID-19 outbreak in early 2020, the program “Picture Books about COVID-19 for Children Around the World” has been launched. This program appeals for Chinese publishing houses to donate picture books’ international copyright and volunteers to offer free translation. Consequently, 11 Chinese original COVID-19 picture books have been translated into foreign languages and published online for free reading within weeks. An innovative mode of translation and dissemination have been adopted in the program. The paper examines three important factors related to its mode, namely what to translate, who translate, the means to promote translation. Then it proposes to seize translation and dissemination opportunities, adopt multi-modal and multi-dimensional transmission routes and through innovative promotion and marketing channels to enhance translation efficiency and expand influence of Chinese picture books in foreign markets.

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数字全球化时代中国原创COVID-19绘本的翻译与传播模式

在数字全球化时代，多媒体技术正在改变儿童的阅读习惯，加快绘本翻译出版的步伐。自2020年初新冠肺炎疫情爆发以来，启动了“面向全球儿童的新冠肺炎绘本”项目。该项目呼吁中国出版社捐赠绘本国际版权，并呼吁志愿者无偿翻译绘本。因此，在几周内，11本中国原创新冠肺炎绘本被翻译成外语并在网上免费阅读。该项目采用了创新的翻译和传播模式。本文探讨了影响翻译模式的三个重要因素:翻译什么、翻译谁、促进翻译的手段。在此基础上，提出抓住翻译和传播机遇，采用多模式、多维度的传播路径，通过创新的推广和营销渠道，提高中国绘本的翻译效率，扩大中国绘本在国外市场的影响力。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Baltic Journal of English Language Literature and Culture LANGUAGE & LINGUISTICS-

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50.00%

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