Towards the development of future sustainable sports entrepreneurs: An asymmetric approach of the sports sciences sustainable entrepreneurial intentions

Abstract

Contributing to the achievement of the Sustainable Development Goals of the 2030 Agenda is vital for ensuring the future of our society. The sports sector presents opportunities through entrepreneurship to contribute to them. However, little is known about how Physical Activity and Sports Sciences (PASS) students through university education could develop a sustainable mindset to be an entrepreneur. This research analyzes the conditions that generate high and low levels of sustainable entrepreneurial intentions in PASS students. The sample comprises 374 PASS students, with a mean age of 20.80 years (SD = 3.19). A structured questionnaire was administered. The results indicate that it is essential that PASS students perceive themselves as capable of creating and managing a sustainable business efficiently (condition present in all solutions). In addition, they should possess high levels of social and civic values (most explanatory solution: 47% of cases). Besides, is important that they have a positive attitude towards sustainable entrepreneurship and they feel supported by their immediate environment (second most explanatory solution: 36% of cases). Finally, some practical implications for encouraging sustainable entrepreneurial intentions of PASS students are presented.