Factors Influencing Online Shopping Intentions In The Post-Pandemic Era: A Retrospective Study Among Lebanese

Q2 Arts and Humanities Journal of Namibian Studies Pub Date : 2023-07-15 DOI:10.59670/jns.v35i.2985
A. Mawlawi, Abir, El Fawal, G. Ibrahim, M. Ramadan, Hala Baydoun, Mazen Massoud, Najib, Bou Zakhem, Mohamad Baker Hamieh, Diala
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Abstract

The COVID-19 pandemic has accelerated the transition to a more digitized world and brought about significant changes in online shopping habits that could have long-term implications. With governments implementing restrictions and consumers concerned about potential health risks associated with in-store buying, there has been a notable surge in online shopping. However, since late 2022, governments have started easing regulations, and consumers are gradually returning to brick-and-mortar establishments. The primary objective of this study is to investigate the factors influencing internet shopping following the pandemic. A retrospective quantitative study was conducted over two periods, focusing on the same sample of consumers in Lebanon and Iraq. The findings reveal that previous online purchasing experiences, attitudes toward online shopping, and perceived usefulness all play crucial roles in shaping online shopping intentions in the post-COVID-19 era.
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后流行病时代影响网上购物意向的因素:黎巴嫩人的回顾性研究
2019冠状病毒病大流行加速了向更加数字化的世界的过渡,并使网上购物习惯发生了重大变化,这可能会产生长期影响。随着政府实施限制措施,以及消费者担心实体店购物可能带来的健康风险,网上购物出现了显著增长。然而,自2022年底以来,各国政府开始放松监管,消费者逐渐回到实体店。本研究的主要目的是调查疫情后影响网上购物的因素。在两个时期内进行了回顾性定量研究,重点是黎巴嫩和伊拉克的同一消费者样本。调查结果显示,之前的网上购物经历、对网上购物的态度和感知有用性都在塑造后covid -19时代的网上购物意愿方面发挥了至关重要的作用。
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来源期刊
Journal of Namibian Studies
Journal of Namibian Studies Arts and Humanities-History
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