Halal Cosmetics Awareness Among Muslim Youths In Sarawak

Abstract

Halal products are getting high demanding along with the emerging world e-commerce business not only within the Organisation of Islamic Cooperation (OIC) country but also the non-OIC country. Halal Development Corporation (HDC) estimated that Halal pharmaceutical will generate RM1.6 billion to Malaysia in 2025. Malaysia was among the top five countries produced halal cosmetics products which was influenced by the ecosystem of Malaysia that flourished with flora and herbal plantation. Youths were synonym to look beautiful and eager to try multi cosmetic products with various techniques to make-up as uploading in social media. This boosted demand for the cosmetic products to be sold in different outlets. Thus, this study is carried out to help with understanding of Muslim Sarawak youths’ awareness towards halal cosmetic products such as lipsticks, mascara, foundation and facial wash. Data is gathered using questionnaires distributed to 175 respondents randomly through snowball sampling. Descriptive analysis is conducted to know the youths’ awareness level and their knowledge in choosing and purchasing cosmetics products in Sarawak. As a conclusion, producing quality halal cosmetics products and awareness campaigns on halal cosmetics products is vital to cater the halal cosmetics demand in the world.