Ten Postulates of a Media Imperialism Framework: For Critical Research on China’s Media Power and Influence in the Global South

Abstract

This article considers the growing media power and influence of China in the global South through the lens of a critical media imperialism framework derived from the geopolitical economy of communications research tradition. While extensive research exists on US media imperialism and the challenge to it posed by China’s global media rise, the idea of China as a media imperialist in its own right has received limited attention. This article addresses this gap in the field by summarizing ten key postulates of a media imperialism framework for critical research on China’s media power and influence in the global South. This article study does not seek to prove China’s status as a new media imperialist power or provide a detailed case study of China’s media imperialism in a specific country. Instead, it synthesizes the ten postulates of a media imperialism framework, examines China’s corporate and state media organizations in relation to these, and draws from relevant scholarship, evidence, and anecdotes. The article argues that each postulate can serve as a foundation for future case studies of different facets of China’s media power and influence in countries across the global South. These postulates can be refined, disproven, or expanded through further research. By considering China’s media power and influence through the lens of the media imperialism framework, this article aims to stimulate further meta-theory, empirical research, and scholarly debates on this pivotal topic, which while contentious, is significant to the future of the global South, and the wider world system.