Analisis Faktor-Faktor yang Mempengaruhi Minat Penggunaan Uang Elektronik pada Aplikasi OVO

Riana Multhazam, M. Marhawati, Muhammad Hasan, M. Mustari, M. Said
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Abstract

The purpose of this study is to analyze the trust, convenience, and promotion of the interest of economic education students to use electronic money in the OVO application. This research includes quantitative research. The population in this study were students of Economics Education FE UNM Class of 2015-2020, and samples were taken as many as 61 people with the snow balling technique. Data were collected by questionnaire. The research data were analyzed by multiple linear regression analysis. The results showed that trust, convenience, and promotion had an effect on interest in using the OVO electronic money application, either partially or simultaneously.  
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分析影响OVO应用电子资金使用兴趣的因素
本研究的目的是分析经济教育学生在OVO应用中使用电子货币的信任度、便利性和兴趣的提升。本研究包括定量研究。本研究的人群为2015-2020级经济学教育FE UNM的学生,采用滚雪球法抽取了61人的样本。采用问卷调查的方式收集数据。对研究数据进行多元线性回归分析。结果表明,信任、便利和促销对使用OVO电子货币应用程序的兴趣有部分或同时的影响。
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