Corporate Entrepreneurship as Renewal Strategy After COVID-19: The Case of Serbia

L. Kontić, M. Todosijević, Jovan Kontić
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引用次数: 1

Abstract

The main aim of the paper is to emphasis the role of corporate entrepreneurship in the strategic choice after Covid - 19 pandemic. Main proposition was that innovation and corporate entrepreneurship would be created a renewal and new growth. The study has been conducted on 287 managers and employees from various companies in Serbia. The Corporate Entrepreneurship Assessment Instrument (CEAI) has been used by written permission given by authors (Kuratko et al., 2014). The relevant statistical methods have been used for data analysis by SPSS 24.0 software. The results of factor analysis showed the key factors from CEAI questionnaire that must be included into renewal strategy in Serbian companies. The limitation and future research agenda would be presented, too.
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企业创业作为新冠疫情后的复兴战略:以塞尔维亚为例
本文的主要目的是强调企业创业在Covid - 19大流行后的战略选择中的作用。主要主张是创新和企业精神将创造一个更新和新的增长。这项研究对塞尔维亚各公司的287名管理人员和雇员进行了调查。公司创业评估工具(CEAI)已获得作者的书面许可(Kuratko et al., 2014)。采用SPSS 24.0软件对数据进行统计分析。因子分析结果显示,CEAI问卷中的关键因素必须纳入塞尔维亚公司的更新战略。并提出了局限性和未来的研究议程。
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