Approach to Develop Communication Skills and Acceptability in Health and Wellness Product Provider in Anti-Aging Science

Abstract

With increasing demand for health and wellness products, it is imperative for providers to adopt strong leadership skills to effectively educate consumers on product facts, communicate professionally, gain the customers' acceptance, and provide customer-centric services to avoid misuse and misinformation. The goal of this research is to study approaches to developing communication skills and acceptability among health and wellness product providers in anti-aging science. A qualitative research method of in-depth interviews with a Delphi technique approach was used to gather insights from 17 purposively selected experts with a Diamond or above ranking and with at least 5 years of experience in Amway business, as Amway was one of the best-known examples of health and wellness product provider companies in the industry. The results were assessed using content analysis, determining the prioritized development methods. It was found that content preparation and broad knowledge, mentor coaching and evaluation, and learning concise and understandable communication tactics were the top 3 approaches to achieving communication skills as a leadership trait. Meanwhile, updating knowledge on a regular basis, having mentors as role models, communicating with proofs, and not answering randomly if uncertain were the top 3 approaches to developing acceptability. This study provides crucial insights into the creation of future effective and more widely accepted communicators as leaders for health and wellness product promotion in the anti-aging industry.