Destiny Man: Black Middle Class Masculinities in South Africa, a Discourse Analysis

IF 0.5 Q4 SOCIOLOGY South African Review of Sociology Pub Date : 2022-07-01 DOI:10.1080/21528586.2022.2105940
M. Langa, B. Leopeng
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Abstract

ABSTRACT The following article provides a systematic multimodal analysis of the South African men’s publication Destiny Man. Articles published in the 2014 issues of the magazine were selected for an in-depth discussion of how factors such as access to economic resources and wealth play a significant role in lifestyle choices and the formation of the black middle-class in contemporary South Africa. Advertisements were analysed to further enrich the discussion in the paper. The findings indicate that Destiny Man’s characterisation of middle-class black South African masculinity is based on the acquisition of material goods, the ability to provide for one’s family and perceptions of power which are based on business transactions and socioeconomic empowerment—all rooted in a new culture of neoliberal capitalism penetrating sections of the South African population. This analysis alerts readers to the formation of a neoliberal capitalist culture as a major theme in Destiny Man magazine.
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命运男人:南非黑人中产阶级男子气概的话语分析
本文对南非男性刊物《命运男人》进行了系统的多模态分析。2014年杂志上发表的文章被选中,深入讨论了诸如获得经济资源和财富等因素如何在当代南非的生活方式选择和黑人中产阶级的形成中发挥重要作用。对广告进行了分析,进一步丰富了本文的论述。研究结果表明,命运人对南非黑人中产阶级男子气概的描述是基于对物质财富的获取、养家糊口的能力以及基于商业交易和社会经济赋权的权力观念——所有这些都植根于新自由主义资本主义的新文化,这种新文化渗透到南非人口的各个部分。这一分析提醒读者,新自由主义资本主义文化的形成是《命运人》杂志的一个主题。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
0.90
自引率
25.00%
发文量
26
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