Assessing Uncertainty

IF 1.5 Q3 BUSINESS CORPORATE REPUTATION REVIEW Pub Date : 2019-11-12 DOI:10.23943/princeton/9780691196329.003.0004

G. Origgi

引用次数: 47

Abstract

This chapter introduces a set of tools from the social sciences, including social capital theory, the theory of networks, and the sociology of hierarchies. It explains how the mechanisms designed to evaluate reputations function and what makes them reliable. It also focuses on the assessment and reliability of reputations. People emit signals meant to convince others of the genuineness of their reputations. Similarly, all things, objects, ideas, and indeed everything that points beyond appearances to hidden qualities, emit signals that inform people more or less credibly that certain qualities really exist. The chapter also explains that reputation is the result not only of strategic positioning but also of the way in which such positioning is perceived by others.

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评估的不确定性

本章介绍了一套来自社会科学的工具，包括社会资本理论、网络理论和等级社会学。它解释了用来评估声誉的机制是如何运作的，以及是什么让它们变得可靠。它还关注声誉的评估和可靠性。人们发出的信号是为了让别人相信他们的声誉是真实的。同样地，所有的事物、物体、思想，甚至所有超越表象指向隐藏品质的事物，都会发出信号，或多或少地让人们相信某些品质确实存在。本章还解释说，声誉不仅是战略定位的结果，也是他人对这种定位的看法的结果。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

CORPORATE REPUTATION REVIEW

CiteScore

3.80

自引率

5.30%

发文量

期刊介绍： Corporate Reputation Review is the leading international journal for all scholars and academics concerned with managing and measuring corporate reputation.The Journal is reviewed by a distinguished editorial board, under the guidance of Guido Berens (Erasmus University, The Netherlands). Corporate Reputation Review provides a forum for rigorous, practically relevant academic research into reputations and reputation management, as well as related concepts such as identity and corporate communication.