{"title":"A Picture is Worth $84: An Examination of Consumer Behavior on Ebay Motors","authors":"Mark P. Sena, Gerald F. Braun","doi":"10.4018/978-1-59140-824-6.CH002","DOIUrl":null,"url":null,"abstract":"Although Ebay is renowned for its vastly successful Internet auction site, few people realize that it has emerged as the world’s largest automobile marketplace. Building on past research, this study examines consumer behavior on Ebay Motors, focusing on the variables that impact winning bid prices in automobile auctions. A major finding is the strong relationship between the number of digital images in the auction listing and the selling price.","PeriodicalId":93486,"journal":{"name":"Proceedings of the ... Americas Conference on Information Systems. Americas Conference on Information Systems","volume":"112 1","pages":"292"},"PeriodicalIF":0.0000,"publicationDate":"2004-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the ... Americas Conference on Information Systems. Americas Conference on Information Systems","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/978-1-59140-824-6.CH002","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 3
Abstract
Although Ebay is renowned for its vastly successful Internet auction site, few people realize that it has emerged as the world’s largest automobile marketplace. Building on past research, this study examines consumer behavior on Ebay Motors, focusing on the variables that impact winning bid prices in automobile auctions. A major finding is the strong relationship between the number of digital images in the auction listing and the selling price.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
