Unveiling metaverse potential in supply chain management and overcoming implementation challenges: an empirical study

IF 4.5 Q1 MANAGEMENT Benchmarking-An International Journal Pub Date : 2023-08-28 DOI:10.1108/bij-05-2023-0314
Surajit Bag, Muhammad Sabbir Rahman, Gautam Srivastava, S. Shrivastav
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引用次数: 1

Abstract

PurposeThe metaverse is a virtual world where users can communicate with each other in a computer-generated environment. The use of metaverse technology has the potential to revolutionize the way businesses operate, interact with customers, and collaborate with employees. However, several obstacles must be addressed and overcome to ensure the successful implementation of metaverse technology. This study aims to examine the implementation of metaverse technology in the management of an organization's supply chain, with a focus on predicting potential barriers to provide suitable strategies.Design/methodology/approachCovariance-based structural equation modeling (CB-SEM) was used to test the model. In addition, artificial neural network modeling (ANN) was also performed.FindingsThe CB-SEM results revealed that a firm's technological limitations are among the most significant barriers to implementing metaverse technology in the supply chain management (SCM). The ANN results further highlighted that the firm's technological limitations are the most crucial input factors, followed by a lack of governance and standardization, integration challenges, poor diffusion through the network, traditional organizational culture, lack of stakeholder commitment, lack of collaboration and low perception of value by customers.Practical implicationsBecause metaverse technology has the potential to provide organizations with a competitive advantage, increase productivity, improve customer experience and stimulate creativity, it is crucial to discuss and develop solutions to implementation challenges in the business world. Companies can position themselves for success in this fascinating and quickly changing technological landscape by conquering these challenges.Originality/valueThis study provides insights to metaverse technology developers and supply chain practitioners for successful implementation in SCM, as well as theoretical contributions for supply chain managers aiming to implement such environments.
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揭示供应链管理中的跨界潜力并克服实施挑战:一项实证研究
目的虚拟世界是一个虚拟世界,用户可以在计算机生成的环境中相互交流。使用metaverse技术有可能彻底改变企业运营、与客户互动以及与员工协作的方式。然而,必须解决和克服几个障碍,以确保成功实现元宇宙技术。本研究旨在研究在组织的供应链管理中实施元技术,重点是预测潜在的障碍,以提供合适的策略。设计/方法学/方法采用基于协方差的结构方程模型(CB-SEM)对模型进行检验。此外,还进行了人工神经网络建模(ANN)。发现CB-SEM结果显示,企业的技术限制是在供应链管理(SCM)中实施元技术的最重要障碍之一。人工神经网络的结果进一步强调,公司的技术限制是最关键的投入因素,其次是缺乏治理和标准化、整合挑战、通过网络的扩散不良、传统的组织文化、缺乏利益相关者承诺、缺乏协作和客户对价值的低感知。由于虚拟现实技术具有为组织提供竞争优势、提高生产力、改善客户体验和激发创造力的潜力,因此讨论和开发解决方案以应对商业世界中的实施挑战至关重要。通过克服这些挑战,公司可以在这个迷人且快速变化的技术领域中取得成功。原创性/价值本研究为在供应链管理中成功实施元技术开发人员和供应链实践者提供了见解,也为旨在实施这种环境的供应链管理人员提供了理论贡献。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
10.40
自引率
16.10%
发文量
154
期刊介绍: Benchmarking is big news for companies committed to total quality programmes. Its enthusiastic reception by many prominent business figures has created high levels of interest in a technique which promises big rewards for co-operating partners. Yet, like total quality itself, it must be understood in its proper context, and implemented single mindedly if it is to be effective - this journal helps companies to decide if benchmarking is right for them, and shows them how to go about it successfully.
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