Impact of E-Marketing on Consumer Behaviour

Abstract

Internet is a powerful medium which connects the customers to the marketers (local as well as global) and provides them a large pool of information. With the enhancement of technology, e-marketing has become an important element for the businesses to fulfill the needs and demands of the consumers. E-marketing is used by the marketers to promote the products and services. Now-a-days, the information is flowing from the television, advertising, magazines, newspaper and internet. Today internet has given many new opportunities for the promotion of the products and services. Earlier methods of the advertisement are now replaced by the new methods like promotion through E-mails, Google Ads etc. This process of online marketing is very beneficial for the marketers because through this they can reach to maximum customers and can get their feedback easily. This paper examines and focuses on the study of the Emarketing and its impact on the consumer buying behavior also their awareness and acceptance level of the EMarketing. The study also highlighted some of the major challenges which customers face while doing online shopping.