Model Indonesian Islamic Banking Consumer Behaviour from the View of Religiosity, Knowledge and Advertising

Abstract

The research aims to identity the sharia bank customer behavior viewed from the perspective of religiosity, knowledge, and advertising. The subjects in this study were people in DKI Jakarta. The sample used in this study was 160 respondents. The sampling technique using a convenience sampling. By using quantitative descriptive approach. Therefore, the analysis of the data used is the statistical analysis in the form of SEM-PLS. The results of this study showed Religiosity has a significant positive effect on the intention to becoming a customer. Knowledge haven’t been a significant effect on the intention to a becoming customer and Advertising has a significant positive effect on the intention to becoming a customer.