Desperately seeking answers to the future of stardom in the age of neoliberalism

Abstract

Shrayana Bhattacharya’s book Desperately Seeking Shah Rukh: India’s Lonely Young Women and the Search for Intimacy and Independence is about women in contemporary India, how their gendered existence is shaped by patriarchal structures of exclusion and censure, and how women often use fandom (for Shah Rukh Khan) to build communities of solidarity and togetherness. This review article uses the book’s analysis to move the discussion of stardom beyond the star’s romantic appeal to women, to contextualize Shah Rukh Khan’s appeal in the broader milieu of precarity, alienation and heightened misogyny produced by neoliberalism. Ironically, the very culture that is responsible for the misery of women, has also created an unstable public that is putting real, violent limits to the phenomenon of stardom itself.