What Impacts Backers' Behavior to Fund Reward-Based Crowdfunding Projects? A Systematic Review Study

IF 2.4 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE Pacific Asia Journal of the Association for Information Systems Pub Date : 2022-01-01 DOI:10.17705/1pais.14207
Muna M. Alhammad, Chekfoung Tan, Noha Alsarhani, Izzal Asnira Zolkepli
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引用次数: 6

Abstract

Background: With Covid-19 spreading across the world, many economic issues have raised. Effort is continued to support vulnerable individuals and start-ups to survive during this pandemic. Reward-based crowdfunding (RBCF) is seen as alternative sustainable finance in the Fintech industry. It allows fund-seekers to pledge an investment through RBCF platforms such as Kickstarter for funding their projects. Backers will get a reward in return. Research has shown that factors impacting the backers' behavior are crucial in determining the success of RBCF campaigns. However, there is a literature gap in providing a holistic view of these factors. Therefore, this paper aims to review and identify factors impacting backers' behavior by conducting a Systematic Literature Review (SLR). Method: This paper employs the three stages in conducting the SLR. It starts with identifying the review strategy where a search string is developed. A total of 323 papers from 2012 up to 2019 from two main academic databases, i.e. IEEE Xplore and ScienceDirect were retrieved. After applying the quality assessment criteria, 33 papers were qualified for the analysis. Thematic analysis was then applied to thematically categories the identified factors. Results: A large set of factors was identified in the literature. Identified factors were classified under nine main themes. These themes are Team Characteristics, Project Characteristics, Social Influence, User Generated Content, Risk, Distrust, Upfront Marketing, Environment Readiness, and Backers Motivation. Conclusions: This paper contributes theoretically by comprehensively identify factors impacting backers’ behavior toward using RBCF. The findings also contribute empirically, particularly to the fund-seekers, to help them understand what factors might impact the backer’s behavior and enhance their chances of designing a successful campaign.
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什么会影响支持者对奖励型众筹项目的投资行为?系统回顾研究
背景:随着新冠肺炎疫情在全球蔓延,引发了许多经济问题。我们继续努力支持弱势个人和初创企业在此次大流行期间生存下来。基于奖励的众筹(RBCF)被视为金融科技行业可持续融资的替代方案。它允许资金寻求者通过Kickstarter等RBCF平台承诺投资,为他们的项目提供资金。支持者将获得奖励作为回报。研究表明,影响支持者行为的因素是决定RBCF活动成功与否的关键。然而,在提供这些因素的整体观点方面存在文献缺口。因此,本文旨在通过系统文献综述(SLR)来回顾和识别影响支持者行为的因素。方法:采用三个阶段进行单反。它首先确定开发搜索字符串的审查策略。从IEEE explore和ScienceDirect两个主要学术数据库中检索2012 - 2019年的323篇论文。应用质量评价标准后,有33篇论文符合分析条件。然后将主题分析应用于确定的因素的主题分类。结果:在文献中确定了大量的因素。已确定的因素分为九个主题。这些主题是团队特征、项目特征、社会影响、用户生成内容、风险、不信任、前期营销、环境准备和支持者动机。结论:本文通过综合识别影响资助者使用RBCF行为的因素,提供了理论贡献。这些发现也有经验上的贡献,特别是对寻求资金的人来说,帮助他们了解哪些因素可能会影响支持者的行为,从而提高他们设计成功活动的机会。
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CiteScore
4.10
自引率
33.30%
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