Methodical Approach of Detecting and Calculating Key Indicators of the Competitive Potential of a Trade-Logistics Company in the Conditions of Uncertainty

Abstract

The significantly changed conditions of the activity of trade-logistics enterprises place heavy demands on the accuracy of calculation and planning key indicators of competitive potential. The article formulates and solves a scientific problem, which consists in the absence of a unified approach, within which not only the strategic potential of an enterprise is assessed and key indicators of competitive potential are determined, but also a toolkit for calculating values of these indicators in the conditions of fuzzy input data is proposed. It is suggested to determine the key indicators of competitive potential based on the characteristics of the corporate profile that have the potential for temporary competitive advantages with the possibility of increasing their organization, as well as the key weaknesses of the organization. To calculate the values of the key indicators of competitive potential and their planning in the conditions of uncertainty, it is proposed to use fuzzy inference systems. The article presents the results of approbation of the developed methodological approach in a particular trade and logistics company.