{"title":"Framing and visualising biodiversity in EU policy","authors":"Ylva Uggla","doi":"10.1080/1943815X.2018.1455714","DOIUrl":null,"url":null,"abstract":"Abstract This study seeks insights into how biodiversity is framed and visualised in EU policy. The paper presents analysis of both the visual content and written text of two brochures summarising two central EU biodiversity policy documents. The study illustrates how the two modes of communication differ. First, the written text primarily presents an anthropocentric and economic framing of biodiversity values, whereas the visual material generally features the beauty and wonders of nature. Second, the written text strongly emphasises the threats to biodiversity and the detrimental side of human activity, whereas the visual material generally shows close relationships between humans and nature, with humans engaged in small-scale outdoor activities. The analysis illustrates how various representations of biodiversity intersect in the same context, and that the visual representation decontextualises the issue of biodiversity loss from the human exploitation of natural resources and the concrete actions and processes causing it.","PeriodicalId":16194,"journal":{"name":"Journal of Integrative Environmental Sciences","volume":null,"pages":null},"PeriodicalIF":2.6000,"publicationDate":"2018-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"6","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Integrative Environmental Sciences","FirstCategoryId":"93","ListUrlMain":"https://doi.org/10.1080/1943815X.2018.1455714","RegionNum":4,"RegionCategory":"环境科学与生态学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"ENVIRONMENTAL SCIENCES","Score":null,"Total":0}
引用次数: 6
Abstract
Abstract This study seeks insights into how biodiversity is framed and visualised in EU policy. The paper presents analysis of both the visual content and written text of two brochures summarising two central EU biodiversity policy documents. The study illustrates how the two modes of communication differ. First, the written text primarily presents an anthropocentric and economic framing of biodiversity values, whereas the visual material generally features the beauty and wonders of nature. Second, the written text strongly emphasises the threats to biodiversity and the detrimental side of human activity, whereas the visual material generally shows close relationships between humans and nature, with humans engaged in small-scale outdoor activities. The analysis illustrates how various representations of biodiversity intersect in the same context, and that the visual representation decontextualises the issue of biodiversity loss from the human exploitation of natural resources and the concrete actions and processes causing it.
期刊介绍:
Journal of Integrative Environmental Sciences (JIES) provides a stimulating, informative and critical forum for intellectual debate on significant environmental issues. It brings together perspectives from a wide range of disciplines and methodologies in both the social and natural sciences in an effort to develop integrative knowledge about the processes responsible for environmental change. The Journal is especially concerned with the relationships between science, society and policy and one of its key aims is to advance understanding of the theory and practice of sustainable development.