Research on the E-commerce Platform Performance and Green Supply Chain based on Data Mining and SVM

Ying Xu, Xuemei Zhang, Hong Zhang
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引用次数: 2

Abstract

In the network environment, supply chain management has greatly reduced the product development cycle, reduce the inventory. With the continuous development of information technology, e-commerce logistics platform has become the main factor affecting the development of logistics industry. In this paper, the authors research on the E-commerce platform performance and green supply chain based on data mining and SVM. The green supply chain considers the environmental problems in every link of the supply chain, and promotes the coordinated development of economy and environment. The result shows that the most critical factor that affects the satisfaction of consumer to B2C e-commerce platform is the accurate, complete and reliable logistics service.
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基于数据挖掘和支持向量机的电子商务平台绩效与绿色供应链研究
在网络环境下,供应链管理大大缩短了产品开发周期,减少了库存。随着信息技术的不断发展,电子商务物流平台已经成为影响物流业发展的主要因素。本文基于数据挖掘和支持向量机对电子商务平台绩效与绿色供应链进行了研究。绿色供应链考虑到供应链各个环节的环境问题,促进经济与环境的协调发展。结果表明,影响消费者对B2C电子商务平台满意度的最关键因素是准确、完整、可靠的物流服务。
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