ANALYSIS OF FACTORS THAT AFFECT THE SUCCESS OF WOMEN'S MSME BUSINESSES IN SURABAYA

IF 2.3 4区管理学 Q2 BUSINESS, FINANCE Qualitative Research in Accounting and Management Pub Date : 2022-06-01 DOI:10.33508/rima.v5i1.3727

Ani Suhartatik, P. Nagel

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Abstract

This study aims to test and analyze the factors that account for the success of women MSME efforts in Surabaya This type of research used is causal research. The sample from this study numbered 84 people using purposive sampling techniques. The data analysis technique used is a multiple regression analysis technique with the SPSS 16.0 program. The results of hypothesis testing showed that the entrepreneurial spirit had no significant positive effect on business success, motivation had a significant positive effect on business success, entrepreneurial competence had a significant positive effect on business success, creativity had a significant positive effect on the success of women's MSME businesses in Surabaya. The implications in this study are that motivation, entrepreneurial competence and creativity have an important role in the success of women’s MSME businesses in Surabaya. Female MSME owners in Surabaya need to increase the spirit of entrepreneurship, increase knowledge and skills to manage the business, be creative about the products offered and creative marketing system because this is able to increase business success.

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影响泗水女性创业成功的因素分析

本研究旨在检验和分析影响泗水市女性中小微企业成功的因素。本研究采用的是因果研究。这项研究的样本有84人，使用了有目的的抽样技术。使用的数据分析技术是使用SPSS 16.0程序的多元回归分析技术。假设检验结果显示，创业精神对创业成功无显著正向影响，创业动机对创业成功有显著正向影响，创业能力对创业成功有显著正向影响，创造力对泗水市女性中小微企业创业成功有显著正向影响。本研究的启示是，动机、创业能力和创造力在泗水市女性中小微企业的成功中起着重要作用。泗水的MSME女性企业主需要增加企业家精神，增加管理业务的知识和技能，对所提供的产品和创造性的营销系统具有创造性，因为这能够增加业务的成功。

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来源期刊

Qualitative Research in Accounting and Management Multiple-

CiteScore

4.50

自引率

31.60%

发文量

期刊介绍： Qualitative Research in Accounting & Management is an international journal that promotes qualitative research at the interface of accounting and management. The journal encourages the assessment of practices in the accounting field through a variety of theoretical lenses, and seeks to further our knowledge of the accounting-management nexus in its broadest (e.g., organisational, social and political) contexts. QRAM welcomes submissions of original research papers, conceptual pieces, substantive review articles, and shorter papers such as comments or research notes. The following is intended to indicate potential topics, but is by no means prescriptive. These topics can be overlapping rather than discrete subject areas, and researchers should not feel restricted by the scope of the topics listed below. • Management accounting and control • Accountability, transition and organisational change • Performance management and accounting metrics • Accounting for strategic management • The use and behavioural effects of accounting information in organisational decision-making • Public and third sector accounting and management • Accounting and management controls for sustainability and the environment • Historical perspectives on the accounting-management interface • Methods and methodologies for research at the interface of accounting and management • Accounting and management in developing countries and emerging economies • Technology effects on accounting-management dynamics