Factors Influencing Intention to Donate through Donation Crowd-Funding: Evidence from Indonesia

Abstract

For the past view years, crowd-funding has been a popular tool in financing charitable projects in Indonesia. This research is aimed at investigating the factors influencing a person to use donation crowd-funding. This research applied the research model based on the Unified Theory of Acceptance and Use of Technology (UTAUT). The data were collected through surveys and the SmartPLS 3.0 was used to analyze 161 respondents. A field survey of respondents was undertaken with both convergent and discriminant validities being conducted. The results of the structural equation modeling show that performance expectancy, effort expectancy, social influence, and facilitating conditions positively and significantly affect donors’ intention to use donation crowd-funding. Finally, a discussion and a conclusion including academic and practical implications are also presented.