Model Belief Adjustment dengan Pola Penyajian Step by Step pada Pengambilan Keputusan Investasi

Abstract

: The purpose of this study was to examine whether there were differences in investment decisions between participants who received good news information followed by bad news information compared to participants who received bad news information followed by good news in the Step by Step (SbS) presentation pattern in the long and short information series. The research method used in the study is a mixed design experiment method (between and within subject). The hypothesis in this study was tested by the t-test or the Mann-Whitney U test and the Kruskal-Wallis H. test. Participants involved in this study were 126 Perbanas Surabaya students with a bachelor's degree in Accounting or Management who were taking courses in Financial Statement Analysis and or Management Investment and Capital Market. The results showed that: the Step by Step (SbS) presentation pattern can cause a recency effect when receiving simple information both in a long series of information and a series of short information; the sequence of evidence (good news followed by bad news and bad news followed by good news) influences investment decision making with the Step by Step presentation pattern; and information series (long and short) have effect in investment decision making with the Step by Step presentation pattern. Abstrak