Atsushi Mizuno, Kenya Kusunose, Takuya Kishi, Jeffrey Rewley, Chisa Matsumoto, Yuki Sahashi, Mari Ishida, Shoji Sanada, Memori Fukuda, Tadafumi Sugimoto, Miki Hirano, Daisuke Yoneoka, Masataka Sata, Toshihisa Anzai, Koichi Node
{"title":"Impact of Tweeting Summaries by the Japanese Circulation Society Official Account on Article Viewership - Pilot Trial.","authors":"Atsushi Mizuno, Kenya Kusunose, Takuya Kishi, Jeffrey Rewley, Chisa Matsumoto, Yuki Sahashi, Mari Ishida, Shoji Sanada, Memori Fukuda, Tadafumi Sugimoto, Miki Hirano, Daisuke Yoneoka, Masataka Sata, Toshihisa Anzai, Koichi Node","doi":"10.1253/circj.CJ-21-0944","DOIUrl":null,"url":null,"abstract":"<p><strong>Background: </strong>The impact of promotional tweets from the official journal account (forCirculation JournalandCirculation Reports) on article viewership has not been thoroughly evaluated.</p><p><strong>Methods and results: </strong>We retrospectively collected journal viewership data forCirculation JournalandCirculation Reportsfrom March 2021 to August 2021. We compared viewership between articles with (n=15) and without (n=250) tweets. After 1 : 4 propensity score matching (15 tweeted articles and 60 non-tweeted matched controls), journal viewership metrics within 7 days of the tweeting date (and the hypothetical tweeting date), was larger in tweeted articles than non-tweeted articles (median [interquartile range] Abstract page views 89 [60-104] vs. 18 [8-41]).</p><p><strong>Conclusions: </strong>This pilot study suggests a positive relationship between journal-posted promotional tweets and article viewership.</p>","PeriodicalId":53566,"journal":{"name":"Telecommunications and Radio Engineering (English translation of Elektrosvyaz and Radiotekhnika)","volume":"1 1","pages":"715-720"},"PeriodicalIF":0.0000,"publicationDate":"2022-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Telecommunications and Radio Engineering (English translation of Elektrosvyaz and Radiotekhnika)","FirstCategoryId":"3","ListUrlMain":"https://doi.org/10.1253/circj.CJ-21-0944","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2022/3/12 0:00:00","PubModel":"Epub","JCR":"Q3","JCRName":"Engineering","Score":null,"Total":0}
引用次数: 0
Abstract
Background: The impact of promotional tweets from the official journal account (forCirculation JournalandCirculation Reports) on article viewership has not been thoroughly evaluated.
Methods and results: We retrospectively collected journal viewership data forCirculation JournalandCirculation Reportsfrom March 2021 to August 2021. We compared viewership between articles with (n=15) and without (n=250) tweets. After 1 : 4 propensity score matching (15 tweeted articles and 60 non-tweeted matched controls), journal viewership metrics within 7 days of the tweeting date (and the hypothetical tweeting date), was larger in tweeted articles than non-tweeted articles (median [interquartile range] Abstract page views 89 [60-104] vs. 18 [8-41]).
Conclusions: This pilot study suggests a positive relationship between journal-posted promotional tweets and article viewership.
期刊介绍：
The papers and articles are devoted to new mathematical approaches in electromagnetic theory, microwave electrodynamics, microwave and satellite telecommunications, signal processing, telephony, wave propagation, radar and radio navigation engineering, antennas, feeder systems and waveguides, electronic devices, nanotechnology in electronics, applied radio physics, and radio technology in biomedical studies. The scope of Telecommunication and Radio Engineering will appeal to theoreticians and engineers working on communication theory and networks, signal processing, protection of information and electromagnetic compatibility, radar and navigation systems, receiver and transmission equipment and instrumentation.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
