Impact of Social-Media Marketing, Price and Perceived Quality on Brand Loyalty Amongst Generation Y (Millennials) Customers, A Developing Country Perspective

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基于发展中国家视角的社交媒体营销、价格和感知质量对Y世代(千禧一代)消费者品牌忠诚度的影响
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International Journal of Business Continuity and Risk Management
International Journal of Business Continuity and Risk Management Business, Management and Accounting-Strategy and Management
CiteScore
0.90
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0.00%
发文量
25
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