HOW DOES GREEN INTELLECTUAL CAPITAL INFLUENCE EMPLOYEE PRO-ENVIRONMENTAL BEHAVIOR? THE MEDIATING ROLE OF CORPORATE SOCIAL RESPONSIBILITY

Abstract

The issue of environmental protection in the twenty-first century has played a relatively critical role in business management. Companies developing green intellectual capital can increase their competitive advantage and may influence employees’ attitudes and behavior regarding environmental protection. This research explored the mediating effects of corporate social responsibility (CSR) on the relationship between green intellectual capital and employees’ proenvironmental behavior. Data was obtained from surveys collected from 461 employees in the high-tech industries in Taiwan. The results revealed that green human capital and green relational capital were positively related to the perception of CSR. Moreover, the perception of CSR mediated the associations between green human capital, green relational capital and employees’ pro-environmental behavior. Implications of the findings, including limitations and future research directions are discussed.