When Appearance Social Comparison Benefits Women’s Body Satisfaction: Examining the Effects of Viewing Lean Sports

IF 2.7 2区 文学 Q1 COMMUNICATION Mass Communication and Society Pub Date : 2023-06-30 DOI:10.1080/15205436.2023.2227620
Y. Yang, Zizhuo Yin
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Abstract

ABSTRACT While media representations of female athletes in lean sports often lead to negative body image perceptions in female audiences, media images depicting athletes playing sports may generate positive responses with respect to body image. Derived from the two lines of scholarship in sports media effects, this between-subjects, online experiment tests the effects of viewing images of female athletes playing lean sports (gymnastics, diving, artistic swimming, figure skating, and cheerleading). Results showed that female viewers (N = 625) engaged in greater appearance social comparison after viewing the images of female athletes playing lean sports (versus the control images), which in turn, was positively associated with their body satisfaction. Different levels of thinness and muscularity of female athletes in the media images did not significantly affect female viewers’ appearance social comparison or body satisfaction. Notably, post hoc analyses revealed several different findings across three age groups of women audiences (young adults, middle-aged adults, and older adults). Overall, this study sheds light on the positive impact of appearance social comparison after viewing lean sports. Furthermore, the findings indicate the importance of focusing on athlete performance in media practice in relation to lean sports.
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当外貌社会比较有利于女性的身体满意度:考察观看精益运动的影响
虽然媒体对女性运动员进行瘦身运动的报道往往会导致女性受众产生负面的身体形象认知,但媒体对运动员进行体育运动的报道可能会产生积极的身体形象反应。从体育媒体效应的两方面的学术研究中衍生出来,这个被试之间的在线实验测试了观看女性运动员进行精益运动(体操、跳水、艺术游泳、花样滑冰和啦啦队)的图像的效果。结果显示,女性观众(N = 625)在观看了女性运动员进行瘦身材运动的图像(与对照图像相比)后,进行了更多的外貌社会比较,而这反过来又与她们的身体满意度呈正相关。女性运动员在媒体形象中的瘦度和肌肉的不同程度对女性观众的外貌社会比较和身体满意度没有显著影响。值得注意的是,事后分析揭示了三个年龄段的女性观众(年轻人、中年人和老年人)的几个不同发现。总的来说,这项研究揭示了观看瘦体育后外表社会比较的积极影响。此外,研究结果表明,关注运动员在媒体实践中的表现与精益运动的重要性。
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来源期刊
CiteScore
6.90
自引率
3.30%
发文量
58
期刊介绍: Mass Communication and Society" mission is to publish articles from a wide variety of perspectives and approaches that advance mass communication theory, especially at the societal or macrosocial level. It draws heavily from many other disciplines, including sociology, psychology, anthropology, philosophy, law, and history. Methodologically, journal articles employ qualitative and quantitative methods, survey research, ethnography, laboratory experiments, historical methods, and legal analysis.
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