{"title":"The Impact of Social Media Marketing on Brand Equity Considering the Mediating Role of Brand Experience and Social Media Benefits","authors":"","doi":"10.37227/aricon-jibm-2022-11-6739","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":37184,"journal":{"name":"International Journal of Business Continuity and Risk Management","volume":"9 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Business Continuity and Risk Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37227/aricon-jibm-2022-11-6739","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Mathematics","Score":null,"Total":0}
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