{"title":"How to adopt mass customization strategy: Understanding the role of consumers' perceived brand value","authors":"Zhenhao Li, Hong-Bing Yang, Jing Xu","doi":"10.2139/ssrn.4079770","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":10663,"journal":{"name":"Comput. Ind. Eng.","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Comput. Ind. Eng.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.4079770","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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