Sustainability orientation and sustainability performance in response to hostile environments in cultural tourism destinations

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Tourism Cities Pub Date : 2023-09-07 DOI:10.1108/ijtc-07-2023-0129
M. Ruiz‐Ortega, M. M. Córcoles‐Muñoz, Gloria Parra‐Requena, P. M. Garcia-Villaverde
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引用次数: 1

Abstract

Purpose The purpose of this study is to understand how sustainability orientation influences economic, environmental and social sustainability performance and the moderating role of environmental hostility on these relationships. This study aims to deepen the consequences of the strategic commitment to sustainability of tourism firms located in the World Heritage Cities of Cusco, Lima and Arequipa in Peru. Design/methodology/approach The empirical analysis was conducted on a sample of 238 tourism firms. The authors implemented structural equation modelling technique to contrast the hypothesis. Findings The results shows that sustainability orientation has a positive effect on social and environmental performance mainly, but also on both financial and non-financial economic performance. The authors also detect a significant negative moderating effect of environmental hostility, which is accentuated in the case of social and economic-financial performance. Practical implications This study provides interesting practical implications in the tourism sector. Firms should develop a strategic commitment to sustainability, even in hostile environments, to improve their competitive position while reducing the negative impact of their activity on the natural and social environment. Institutions should encourage firms to commit to sustainability to achieve more sustainable and competitive urban tourism destinations. Originality/value This study advances the controversial debate on whether sustainability orientation of tourism firms leads to better economic performance. Moreover, from triple bottom line approach, it provides a holistic view of how sustainability orientation affects sustainability performance in all its dimensions. Finally, this paper delves into the complexities and challenges of sustainable urban tourism.
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文化旅游地应对敌对环境的可持续取向与可持续绩效
目的了解可持续发展取向对经济、环境和社会可持续发展绩效的影响,以及环境敌意对这些关系的调节作用。本研究旨在加深位于秘鲁库斯科、利马和阿雷基帕等世界遗产城市的旅游公司对可持续发展战略承诺的影响。本研究以238家旅游企业为样本进行实证分析。作者运用结构方程建模技术对假设进行对比。结果表明:可持续发展取向主要对社会绩效和环境绩效有正向影响,但对财务和非财务经济绩效也有正向影响。作者还发现了环境敌意的显著负调节效应,这在社会和经济金融绩效的情况下得到了强调。实际意义本研究为旅游业提供了有趣的实际意义。公司应制定可持续发展的战略承诺,即使在不利的环境中,以提高其竞争地位,同时减少其活动对自然和社会环境的负面影响。各机构应鼓励企业致力于可持续发展,以实现更具可持续性和竞争力的城市旅游目的地。原创性/价值本研究进一步探讨了旅游企业的可持续发展取向是否会带来更好的经济绩效。此外,从三重底线的方法,它提供了一个整体的观点,可持续发展取向如何影响可持续发展绩效的所有维度。最后,本文探讨了可持续城市旅游的复杂性和挑战。
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来源期刊
International Journal of Tourism Cities
International Journal of Tourism Cities HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
5.90
自引率
11.50%
发文量
47
期刊介绍: A peer-reviewed journal, the International Journal of Tourism Cities provides an international forum for the critical study of urban tourism and tourism cities. The journal aims to be inter-disciplinary in its appreciation of tourism cities and tourism in urban areas, and welcomes original, theoretically-informed articles from those involved in the planning, management or marketing of tourism in city destination or places adjoining urban areas. Urban tourism and travel cover many disciplines and impinge on numerous aspects of daily life within cities. Moreover, they play a key role in domestic and international tourism in most countries, and cities often function as key travel gateways and tourism destinations. The International Journal of Tourism Cities contents include primary research articles, expert discussions on current urban tourism issues, and tourism city case studies. Articles are selected that are relevant to both academics and practitioners. The journal particularly encourages contributions on contemporary topics and issues in urban tourism including smart cities and tourism, environmental impact and sustainable tourism development in cities, citizen and stakeholder involvement in tourism, city destination governance, and the development of policies and standards for city tourism development. The International Journal of Tourism Cities has four distinct purposes: To encourage greater research and scholarship related to tourism in urban settings. To stimulate more interdisciplinary research on tourism in cities, particularly the integration of tourism and urban studies theories and principles. To generate more research studies on tourism at the edge of cities, where urban and rural areas converge. To create more literature on best practices in city tourism worldwide through in-depth analyses and the production of exemplary case studies.
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