M. Ruiz‐Ortega, M. M. Córcoles‐Muñoz, Gloria Parra‐Requena, P. M. Garcia-Villaverde
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引用次数: 1
Abstract
Purpose
The purpose of this study is to understand how sustainability orientation influences economic, environmental and social sustainability performance and the moderating role of environmental hostility on these relationships. This study aims to deepen the consequences of the strategic commitment to sustainability of tourism firms located in the World Heritage Cities of Cusco, Lima and Arequipa in Peru.
Design/methodology/approach
The empirical analysis was conducted on a sample of 238 tourism firms. The authors implemented structural equation modelling technique to contrast the hypothesis.
Findings
The results shows that sustainability orientation has a positive effect on social and environmental performance mainly, but also on both financial and non-financial economic performance. The authors also detect a significant negative moderating effect of environmental hostility, which is accentuated in the case of social and economic-financial performance.
Practical implications
This study provides interesting practical implications in the tourism sector. Firms should develop a strategic commitment to sustainability, even in hostile environments, to improve their competitive position while reducing the negative impact of their activity on the natural and social environment. Institutions should encourage firms to commit to sustainability to achieve more sustainable and competitive urban tourism destinations.
Originality/value
This study advances the controversial debate on whether sustainability orientation of tourism firms leads to better economic performance. Moreover, from triple bottom line approach, it provides a holistic view of how sustainability orientation affects sustainability performance in all its dimensions. Finally, this paper delves into the complexities and challenges of sustainable urban tourism.
期刊介绍:
A peer-reviewed journal, the International Journal of Tourism Cities provides an international forum for the critical study of urban tourism and tourism cities. The journal aims to be inter-disciplinary in its appreciation of tourism cities and tourism in urban areas, and welcomes original, theoretically-informed articles from those involved in the planning, management or marketing of tourism in city destination or places adjoining urban areas. Urban tourism and travel cover many disciplines and impinge on numerous aspects of daily life within cities. Moreover, they play a key role in domestic and international tourism in most countries, and cities often function as key travel gateways and tourism destinations. The International Journal of Tourism Cities contents include primary research articles, expert discussions on current urban tourism issues, and tourism city case studies. Articles are selected that are relevant to both academics and practitioners. The journal particularly encourages contributions on contemporary topics and issues in urban tourism including smart cities and tourism, environmental impact and sustainable tourism development in cities, citizen and stakeholder involvement in tourism, city destination governance, and the development of policies and standards for city tourism development. The International Journal of Tourism Cities has four distinct purposes: To encourage greater research and scholarship related to tourism in urban settings. To stimulate more interdisciplinary research on tourism in cities, particularly the integration of tourism and urban studies theories and principles. To generate more research studies on tourism at the edge of cities, where urban and rural areas converge. To create more literature on best practices in city tourism worldwide through in-depth analyses and the production of exemplary case studies.