The poem as meme? Pop video poetry in the digital age (Warsan Shire/Beyoncé)

IF 0.2 3区 社会学 0 HUMANITIES, MULTIDISCIPLINARY WORD & IMAGE Pub Date : 2021-04-03 DOI:10.1080/02666286.2020.1866970
Elisa Ronzheimer
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Abstract

Abstract The adaptation of texts by contemporary British-Somali poet Warsan Shire for Beyoncé’s visual album Lemonade, released in 2016, raises several questions about poetic representation in the twenty-first-century mediascape. Shire’s poems, which have been composed for a variety of media, ranging from print distribution to audio recordings to online circulation, serve as transitions between the musical tracks in Lemonade, thus accompanying the overarching narrative of black female empowerment. Frictions between image and text present the starting point for an enquiry into the changes that contemporary lyric poetry undergoes when it “becomes pop.” Shaped by processes of circulation and reappropriation, Shire’s poems emerge as “memetic media.” Does this “meme-ification” of poetry, the digital mobilization and de-contextualization of poetic form, in turn affect the dynamics of poetic representation? A close reading of the texts as they are integrated into the visual album shows how Shire’s poems enter into a dialogue with Lemonade’s imagery, while remaining impervious to the narrative of positive transformation. In becoming “meme,” these poems retain their refractory qualities, thus presenting a design of lyric poetry for the contemporary mediascape.
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这首诗作为梗?数字时代的流行视频诗歌(Warsan Shire/ beyonc)
2016年发行的beyonc视觉专辑《Lemonade》改编了当代英国索马里裔诗人Warsan Shire的文本,提出了关于21世纪媒体环境下诗歌表现的几个问题。夏尔的诗歌是为各种媒体创作的,从印刷发行到录音到在线发行,作为《柠檬水》音乐曲目之间的过渡,从而伴随着黑人女性赋权的总体叙事。图像与文本之间的摩擦为探讨当代抒情诗“成为流行”时所经历的变化提供了起点。在循环和再利用的过程中,夏尔的诗歌成为了“模因媒体”。诗歌的“模因化”,诗歌形式的数字化动员和去语境化,是否反过来影响了诗歌表现的动态?仔细阅读被整合到视觉专辑中的文本,可以看到夏尔的诗歌是如何与《柠檬水》的意象进行对话的,同时又不受积极转变叙事的影响。在成为“模因”的过程中,这些诗歌保留了其难解的特质,从而为当代媒介景观呈现了一种抒情诗的设计。
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来源期刊
WORD & IMAGE
WORD & IMAGE HUMANITIES, MULTIDISCIPLINARY-
CiteScore
0.20
自引率
33.30%
发文量
12
期刊介绍: Word & Image concerns itself with the study of the encounters, dialogues and mutual collaboration (or hostility) between verbal and visual languages, one of the prime areas of humanistic criticism. Word & Image provides a forum for articles that focus exclusively on this special study of the relations between words and images. Themed issues are considered occasionally on their merits.
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