{"title":"User acceptance of 360-degree video news: an integrated model of extended TAM and U&G perspectives","authors":"Yunju Kim, Heejun Lee","doi":"10.1080/22041451.2022.2141861","DOIUrl":null,"url":null,"abstract":"ABSTRACT Adopting a uses and gratifications (U&G) approach, this study identified user motivations for watching 360-degree video news: pursuit of entertaining information, social conformity, and pursuit of usefulness. The current study also proposes a model that captures key antecedents and consequences of audiences’ motives for consuming 360-degree video news by extending the technology acceptance model (TAM). Among the three motives for watching 360-degree video news, pursuit of entertaining information and pursuit of usefulness both significantly influence audience attitudes towards 360-degree video news. This is because of the perceived usefulness of the medium. Implications for research and practice are discussed.","PeriodicalId":10644,"journal":{"name":"Communication Research and Practice","volume":"11 1","pages":"327 - 346"},"PeriodicalIF":1.2000,"publicationDate":"2022-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communication Research and Practice","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/22041451.2022.2141861","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACT Adopting a uses and gratifications (U&G) approach, this study identified user motivations for watching 360-degree video news: pursuit of entertaining information, social conformity, and pursuit of usefulness. The current study also proposes a model that captures key antecedents and consequences of audiences’ motives for consuming 360-degree video news by extending the technology acceptance model (TAM). Among the three motives for watching 360-degree video news, pursuit of entertaining information and pursuit of usefulness both significantly influence audience attitudes towards 360-degree video news. This is because of the perceived usefulness of the medium. Implications for research and practice are discussed.
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