{"title":"Opinion leadership revisted: A classical concept in achanging media environment","authors":"Mike S. Schäfer, Monika Taddicken","doi":"10.5167/UZH-114937","DOIUrl":null,"url":null,"abstract":"Along with the media landscape, the patterns of opinion leadership have changed profoundly. The concept of opinion leadership, which was established in the 1940s and has been used in numerous studies since, has been challenged by the intermingling of old and new media. This special section of the International Journal of Communication analyzes what kinds of opinion leadership can be found in contemporary media environments and to what extent extensions or adaptations of the original concept might be necessary. The special section presents three empirical studies focusing on different facets of opinion leadership—on the opinion leaders themselves, on opinion leadership in parasocial relations, and on influence and selection processes in adolescent networks— as well as a commentary by Elihu Katz.","PeriodicalId":51388,"journal":{"name":"International Journal of Communication","volume":"19 1","pages":"956-959"},"PeriodicalIF":1.9000,"publicationDate":"2015-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Communication","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.5167/UZH-114937","RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 4
Abstract
Along with the media landscape, the patterns of opinion leadership have changed profoundly. The concept of opinion leadership, which was established in the 1940s and has been used in numerous studies since, has been challenged by the intermingling of old and new media. This special section of the International Journal of Communication analyzes what kinds of opinion leadership can be found in contemporary media environments and to what extent extensions or adaptations of the original concept might be necessary. The special section presents three empirical studies focusing on different facets of opinion leadership—on the opinion leaders themselves, on opinion leadership in parasocial relations, and on influence and selection processes in adolescent networks— as well as a commentary by Elihu Katz.
期刊介绍：
The International Journal of Communication is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. The International Journal of Communication is an interdisciplinary journal that, while centered in communication, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is communication study. We are interested in scholarship that crosses disciplinary lines and speaks to readers from a range of theoretical and methodological perspectives. In other words, the International Journal of Communication will be a forum for scholars when they address the wider audiences of our many sub-fields and specialties, rather than the location for the narrower conversations more appropriately conducted within more specialized journals. USC Annenberg Press USC Annenberg Press is committed to excellence in communication scholarship, journalism, media research, and application. To advance this goal, we edit and publish prominent scholarly publications that are both innovative and influential, and that chart new courses in their respective fields of study. Annenberg Press is among the first to deliver journal content online free of charge, and devoted to the wide dissemination of its content. Annenberg Press continues to offer scholars and readers a forum that meets the highest standards of peer review and engages established and emerging scholars from anywhere in the world.
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