{"title":"Reckitt Benckiser Ventures into Vitamins, Minerals and Supplements Market with Schiff Nutrition Purchase","authors":"Heather Cartwright","doi":"10.3833/PDR.V2012I12.1857","DOIUrl":null,"url":null,"abstract":"In a surprise move, Reckitt Benckiser (RB) has outbid Bayer with an offer to acquire Schiff Nutrition, a US-based provider of branded vitamins, nutritional supplements and nutrition bars, for US$1.4 B. The acquisition, which has been approved by the Board of Directors of Schiff, will provide RB with a significant entry into the US$30 B vitamins and nutrition supplements market with the addition of brands such as MegaRed® for cardiovascular health, Move Free® to preserve and repair cartilage, Airborne® immune support products and Schiff Vitamins®.","PeriodicalId":19951,"journal":{"name":"Pharmadeals Review","volume":"8 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2012-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Pharmadeals Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3833/PDR.V2012I12.1857","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
In a surprise move, Reckitt Benckiser (RB) has outbid Bayer with an offer to acquire Schiff Nutrition, a US-based provider of branded vitamins, nutritional supplements and nutrition bars, for US$1.4 B. The acquisition, which has been approved by the Board of Directors of Schiff, will provide RB with a significant entry into the US$30 B vitamins and nutrition supplements market with the addition of brands such as MegaRed® for cardiovascular health, Move Free® to preserve and repair cartilage, Airborne® immune support products and Schiff Vitamins®.
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