Dynamic pricing and learning: Historical origins, current research, and new directions

Arnoud V. den Boer
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引用次数: 382

Abstract

The topic of dynamic pricing and learning has received a considerable amount of attention in recent years, from different scientific communities. We survey these literature streams: we provide a brief introduction to the historical origins of quantitative research on pricing and demand estimation, point to different subfields in the area of dynamic pricing, and provide an in-depth overview of the available literature on dynamic pricing and learning. Our focus is on the operations research and management science literature, but we also discuss relevant contributions from marketing, economics, econometrics, and computer science. We discuss relations with methodologically related research areas, and identify directions for future research.

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动态定价与学习:历史渊源、当前研究和新方向
近年来,动态定价和学习的话题受到了来自不同科学界的大量关注。我们对这些文献流进行了调查:我们简要介绍了定价和需求估计定量研究的历史起源,指出了动态定价领域的不同子领域,并对动态定价和学习方面的现有文献进行了深入概述。我们的重点是运筹学和管理科学文献,但我们也讨论了来自市场营销、经济学、计量经济学和计算机科学的相关贡献。我们讨论了与方法学相关研究领域的关系,并确定了未来研究的方向。
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