Stavros Asimakopoulos, F. Spillers, George Boretos, Zhengjie Liu
{"title":"Designing mobile advertising: user experience factors for enhancing user adoption","authors":"Stavros Asimakopoulos, F. Spillers, George Boretos, Zhengjie Liu","doi":"10.1145/2542095.2542098","DOIUrl":null,"url":null,"abstract":"As mobile-based applications and services are expanding, the need to take a human-centred approach in their design and adoption becomes ever more important. This study aims to provide an understanding of users from different countries and principles that support better design of user experience (UX) in the context of mobile advertising.","PeriodicalId":43578,"journal":{"name":"Mobile Computing and Communications Review","volume":"41 10 1","pages":"3-4"},"PeriodicalIF":0.0000,"publicationDate":"2013-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mobile Computing and Communications Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/2542095.2542098","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
As mobile-based applications and services are expanding, the need to take a human-centred approach in their design and adoption becomes ever more important. This study aims to provide an understanding of users from different countries and principles that support better design of user experience (UX) in the context of mobile advertising.
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