Behavioral factors and their influence on property investment decisions: a study of investors' perspective

2014 2nd International Conference on Business and Information Management (ICBIM) Pub Date : 2014-01-01 DOI:10.1109/ICBIM.2014.6970952

S. Rath, Mousumi Singha Mahapatra, Anupam De

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引用次数: 3

Abstract

The classical economic theory propounds that human beings are completely rational decision makers who carefully evaluate all facts and evidences before taking decisions that aim at maximizing outcomes. However it has been found that in real life people are not totally rational, rather they are influenced by various behavioral factors while making decisions. This has led to the emergence of the Behavioral Finance that studies the influence of psychology on financial decisions. The losses or suboptimal outcomes resulting from the irrational decision making of individuals serve as a learning tool for market participants. But, many of the unexplainable behaviour, classified as market anomalies remains questionable. The traditional finance theories have not been quite helpful to answer many questions. Behavioral finance and neuro finance are quite successful in answering many of these questions. Research is being conducted at a staggering pace in the area of neurofinance and behavioral finance.

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行为因素及其对房地产投资决策的影响:投资者视角的研究

古典经济学理论提出，人类是完全理性的决策者，在做出以结果最大化为目标的决策之前，会仔细评估所有事实和证据。然而，人们发现，在现实生活中，人们并不是完全理性的，而是在做决定时受到各种行为因素的影响。这导致了研究心理对财务决策影响的行为金融学的出现。个人非理性决策导致的损失或次优结果，是市场参与者学习的工具。但是，许多被归类为市场异常的无法解释的行为仍然值得怀疑。传统的金融理论对于回答许多问题并没有太大的帮助。行为金融学和神经金融学在回答这些问题上非常成功。神经金融学和行为金融学领域的研究正在以惊人的速度进行。

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2014 2nd International Conference on Business and Information Management (ICBIM)

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