How to create an academic blog: Tone, audience, credibility, and potential currency

Simon Lambe
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Abstract

This case study offers guidance and advice on creating an effective blog, based on the author?s experiences of running his own blog, hosted on WordPress. The article covers some of the essential issues, including tone, audience, credibility, and potential currency, before outlining three key factors that contribute to a successful blog: time, confidence, and forethought. The article provides help to an academic audience in that it offers suggestions around how to soften academic tone for a general audience as well as how blogging could potentially be used in a meaningful way as a form or formative or summative assessment.
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如何创建一个学术博客:语气,受众,可信度和潜在的货币
这个案例研究为创建一个有效的博客提供了指导和建议,基于作者?他在WordPress上运行自己的博客的经验。这篇文章涵盖了一些基本问题,包括语气、受众、可信度和潜在的影响力,然后概述了成功博客的三个关键因素:时间、信心和远见。这篇文章为学术读者提供了帮助,因为它提供了关于如何为普通读者缓和学术基调的建议,以及如何以有意义的方式使用博客作为一种形式或形成性或总结性评估。
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