Are there any differences in the corporate social responsibility strategy of fruit and vegetable production-commercialization cooperatives and other companies operating in southeastern Spain?

Abstract

Customers, civil organizations, the media, and society demand that companies behave in ways beyond regulatory requirements concerning social and environmental issues. Therefore, companies are striving to adapt to these new requirements and to express their commitment to stakeholders through their Corporate Social Responsibility (CSR) strategy. The values and principles of cooperatives make them ideal for responsible business management within the framework of CSR. Almeria is a province in southeastern Spain and it is one of the areas with the highest concentration of agribusiness in Europe. This paper aims to empirically verify whether the CSR orientation of agricultural cooperatives in this province are greater than that of other companies because of the application of these principles. Or, if globalization and competition is pushing these organizations to abandon their principles and values while losing their distinctive identity. A cluster analysis was applied to a representative sample of 107 fruit and vegetable production-commercialization companies, and this included five dimensions of study applying the stakeholder theory: partners, employees, customers, farmers, and the environment. According to their legal form, we concluded that these entities do not significantly differ in their corporate social responsibility strategy. The Mann-Whitney nonparametric analysis indicates that only the employee dimension shows significant differences depending on the legal form.